The e-Reader story of CES 2010 — Engadget

The e-Reader story of CES 2010 — Engadget.

Our friends from Engadget provide some of the best updates on new gadgets and gizmos and the current CES 2o10 is providing them with a plethora of content.

The topic of the hour is of course e-readers and Tablet PCs.

One major trend dominating CES 2010 is the massive uptick in manufacturers showing off e-reader devices, software and technology. Vendors of all sizes are here in Las Vegas introducing products they hope will capitalize on piqued consumer interest and the predicted growth in the e-book market in the year ahead.

What surprises me is how many comments state “I don’t know why these e-readers are getting so popular. Popularity of items is based on many factors, but first and foremost is there actually was a desire for people to move on from the past and most likely they did not even realise it.  They exact recipe for a great innovation! Very similar to the iPhone and the iPod.

Interestingly I recently read two very different articles in The Age (online) on this very topic which provide very different perspectives on this newest technology.

Opinion Number 1 – “The Convert”

Opinion Number 2 – “The Missing Magic”

An interesting fact about these two opinions in the one newspaper.  The first is located in the technology section whilst the second is in the Society & Culture section.

This is going to be a very philosophical argument for some people.  For me, it was simply a question of convenience, price and accepting change.


Scott North has extensive experience in enterprise risk management, internal audit, operational risk and compliance, risk strategy, scenario planning, technology risk, technology business analysis, systems design, financial accounting, and management accounting. Scott is a Fellow of the Australian Institute of Chartered Accountants with a Masters Degree from the University of Melbourne in Business and Information Technology. Scott is also a Fellow of the University of Melbourne.

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